BBR moves up to new digital consumer markets
2010-01-04 1929

BBR International announces its new business plans today that it would focus on digital consumer market in the new year of 2010. With its wide customer base and mass production experience in TFT LCD display, BBR International is aiming to become a new market creator in the nascent product categories such as E-Book readr solution and portable USB display product.

The global e-book market, around a $6 billion industry at the moment, is dominated by Amazon’s Kindle, followed closely by Sony’s Reader.

Amazon last month launched Kindle 2, an upgraded version of the original, with a slim, 0.9 millimeter design and battery life improved by 25 percent. The product can store a maximum 1,500 book texts and is around $360. Users can download any one of the 230,000 books which made a copyright deal with Amazon, for only $2 to $10. In 2007, around 500,000 Kindles were sold. Sony is aims to catch up. This month, it signed a contract with Google in which its Reader users can download 500,000 books published before 1923 which are in Google’s digital library.

In Korea, companies paying close attention to the trend. Some manufacturers released E-Book readers and others are preparing to launch new E-book reader terminals soon in the first quarter of this year. Besides, leading companies in the Korea's online bookstore have teamed up a consortium to devlope more advanced text formats and online contents and seeked to cooperate with E-Book reader manufacturers and mobile service carriers.

Under the ongoing hot trends, BBR International is eying the market to explore new opportunities, lauching E-Book reader open frame products that could help small-and-medium sized companies enter the nascent but emerging market with less investment and dangers. It would begin with 6" and 9.7" E-Book open frame solutions and features with multi touch input function, WiFi and other multimedia contents. It is expected to be relased within this quarter.